"That's a pretty good start. The real hard work begins with the messages that immediately follow this one. Microsoft has to identify the real benefits in Windows Vista and communicate them clearly and crisply. That's not going to be any easy task."

– Ed Bott, Ed Bott's Microsoft Report, "First hints of Microsoft's "fight back" ads appear"

(Link: Techmeme)

More news, commentary, and predictions from The Industry Standard:

• Analysis: Where are they now: Flooz
• Analysis: An Open Letter to Steve Ballmer